This unit
- Topics
- 12
- Unit of Business Management
- 10 / 12
Topics
Topics in this unit
12 topics, each with notes to preview.
- 01Branding
- 02[HL] Advanced Pricing: Dynamic, Competitive, Contribution and PED
- 03[HL] International Marketing
- 04[HL] Sales Forecasting
- 05[HL] The Importance of Market Share and Market Leadership
- 06Introduction to Marketing: Orientation, Market Share and Growth
- 07Marketing Planning: Segmentation, Targeting, Positioning and USP
- 08Market Research: Primary, Secondary and Sampling
- 09Place, People, Processes and Physical Evidence
- 10Price: Pricing Methods
- 11Product: Product Life Cycle, Portfolio and Extension Strategies
- 12Promotion: Above, Below, Through the Line and Social Media